"That headline doesn't feel right." you mutter, scratching your head. After all, you grew up watching those powerful, gas-guzzling monsters thunder through the TV screen. But wrap your mind around this cultural koan at your own risk. Predisposed to nerves? Beware facial tics. Or worse, going fetal.
If you're a Southerner who's disappeared into the Nascar Triangle between the Talladega, Daytona, and Bristol Speedways, you're angry, letting the tri-tip burn on the grill. "Whoa, buddy, don't mess with my lifestyle. Haven't you heard of Junior Johnson. No, then you don't know jack!"
In Entertainment, you are your demographic
Nascar and the environment are a red state/blue state "thing", which is a euphemism for "heedlessly mixing the two can be brand suicide." Trying to finesse the issue, Nascar set up a Department of Green Innovation which recycles racing oil, tires and batteries; plants trees and buys carbon offsets. But when you take a nostalgic, hyper-masculine brand, a strong environmental taint could kill you. Nascar fears over-greening the sport will cause die-hard fans to go apocalyptic: The Dixie Chicks nursing silent Tesla Roadsters around the track. Cobwebbed grills and dry, empty ice coolers. Richard Petty spinning in his grave. "Hey Thelma, Louise, the canyon's over there; step on it and don't look back."Change happens at the edges.
Hundreds of miles north of the old Mason-Dixon Line, at the farthest edges of the Nascar universe and less than a year after the ground breaking ceremony at Pennsylvania's Pocono Raceway, a solar energy system is up, running, and
tied to the grid.
The solar farm was constructed on a former parking lot adjacent to the 2.5 mile track by enXco, a renewable energy specialist. The $15 million dollar ground-mount solar farm is made up of 40,000 photovoltaic panels, and generates 3 megawatts of electricity: enough to power the whole racing facility, 1,000 nearby homes, and offset more than 3,200 tons of CO2 a year. According to Autopia:
NASCAR is, of course, quit pleased with itself: "Pocono Raceway's solar energy project is the biggest renewable energy stadium projects in the world by more than two times. It's going to be an awesome achievement, setting a high bar for all facilities throughout sports," said NASCAR green innovation director Dr. Mike Lynch...Click here to see the CNN report. The Pocono Raceway officials are not blue-state environmentalists. Adopting
solar was strictly bottom-line. With a $300,000-plus yearly energy bill, state plans to deregulate the power industry threatened to increase the track's rates 40 percent. So Brandon Igdalsky, Pocono Raceway's President, started looking for alternatives.
Building a wind farm was explored and abandoned after realizing the raceway was on the windless side of the hill. After a corporate buying group of local hotels and resorts fell apart, solar was the remaining choice.
... the project will last for 40 years, and that's a lot of time for that thing to be sitting there and making power. If we can do our little part not only for what we need, but also for the environment and society as a whole, it's a win-win-win."A word of caution: if Nascar starts rapidly adopting solar to their traditional, Southern Speedways, rush out and buy rapture insurance.