Douglas B. Clark
Community Manager & Editor, ChEnected
AIChE
Douglas Clark is a copywriter and speechwriter with a healthy appetite for all things digital. He has more than 15 years' agency and independent experience in corporate and marketing communication, and his clients come from diverse industries, specializing in anything from financial products and toothpaste to software for the visualization of computational fluid dynamics data. Among his clients are Accenture, American Express, Coca-Cola, Colgate-Palmolive, Hewlett-Packard, and Panasonic.


Today's fantasy is tomorrow's reality
Originally created to inspire employees to think about glass's future applications and to communicate the company's vision to shareholders, the video was so well received the company decided to share it with the public. For viewers outside of Corning, one of the most common questions people have seeing the video is, whether any of these devices are already on the market or, at least, coming soon. To get an answer to that question, I spoke to Dr. Peter L. Bocko, chief technology officer, Corning Glass Technologies. Dr. Bocko served as technical advisor for the video. "While the technology shown in the video doesn't exist yet," he explained, "we could imagine these examples simply by extrapolating from technology that currently exists, with few exceptions."
How chemical engineers fit into the picture
For chemical engineers, the next question is clear: what role will chemical engineers serve in developing new technology? "It turns out that chemical engineers are some of the most versatile employees at Corning," says Bocko, who pointed out that their training prepares them to be adaptive and useful in nearly all facets of the company. Recently, the company made a major investment that focuses on chemical engineering as a source of innovation. Dr. Andre R. Da Costa, chemical engineering manager of ?manufacturing technology and engineering at Corning, is leading the initiative with the creation of a center of excelling for chemical engineering within the company. "We're trying to go beyond using chemical engineers in conventional ways," says Bocko. "We see them in a variety of disciplines as versatile contributors and leaders for delivering technology." To make this happen, Da Costa is working with technology leadership as well as with the company's engineering and research organizations to make chemical engineering a focal point as early as possible in the innovation process. "As people identify products for development, we want to look at the types of processes that will be needed so that we can get the maximum benefit from saying, 'this is the how it works in another industry,' or 'this should be the approach that we use.' "Beyond consumer electronics
Corning clearly has a strong focus on high-growth consumer electronics, as the video indicates, and chemical engineers will play a strong role in developing products that will enable them. Bocko notes, however, that Corning is interested in pursuing opportunities in a wide variety of glass applications.
What do you think of Corning's vision of the near future, and where do you see chemical engineers in it?
Photos: Dr. Peter Bocko, Corning; others, iStockphoto
Comments
wow, I believe there is a day like as corning glass'video in next 10 years. come on~~
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Very cool video. I can see this world of touchable info glass being useful, but maybe not in the bathroom!
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