Martin Bergstedt
Martin Bergstedt is an experienced executive, with a Chemical Engineering degree from the University of Minnesota. He first joined Economics Laboratory at their pilot plant, performing process development and plant start-ups. From there he held positions of progressively increasing scope and responsibility at ETD Technology and DuPont Electronics, and then spent ten years in General Manager positions with Aptus (Westinghouse) Environmental and USFilter (Veolia). He worked at U.S. Water Services as Director of Engineering and Project Management, overseeing the design, specification and installation of water treatment systems for 60 new ethanol plants in a three year period, and is currently General Manager, Eastern U.S. at Amazon Environmental. His greatest successes are when taking underperforming or inexperienced organizations and forging a cohesive effort to accomplish the project or profit objectives.

Before negotiations begin
- Know your goals, and why you are doing the deal.
- Know or determine the real value of the technology.
- Know who your partners are, and what their motivations (and potential conflicts of interest) are.
- Make sure that you perform thorough due diligence.
During negotiation
Be wary of accidentally creating an agreement. An agreement to agree is NOT an agreement, but with improper communication or insufficient circumspection, it can become one. Acting as if there is an agreement can create an agreement that is legally enforceable. Be careful what you sign.
The use of standard (pre-drafted) forms is advised, when possible. These are often well suited to non-disclosure agreements, employment and consulting agreements, and the like. If the other party supplies the agreement, read it thoroughly, but don't let paranoia get in the way of a good deal.
Define how to handle any joint inventions/intellectual property. Don't lose control of the technology or give sub-licensing rights, as you might find your competitor using your own technology against you! In most cases, any "survivable" control should go to the business, and not to any specific individual. If exclusive license is granted, define milestones and minimum payments and schedules (including upfront payments) to avoid letting your partner simply "sit" on the technology.
Performing on the agreement

Termination
All agreements should have a "natural" end point, as well as termination for cause language. This language should include:- Grounds for termination
- The terms of the termination
- Notice requirements including names and addresses of parties to be notified
- How to divide any assets involved
- Who will control the "wind-up" period, and how
- Definition of any continuing obligations.
...and plan for the unexpected!

Did you or your company ever learn about proper agreements the hard way?
Photo: Venus Fly Trap, bmurch
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