Douglas B. Clark
Douglas Clark is a copywriter and speechwriter with a healthy appetite for all things digital. He has more than 15 years' agency and independent experience in corporate and marketing communication, and his clients come from diverse industries, specializing in anything from financial products and toothpaste to software for the visualization of computational fluid dynamics data. Among his clients are Accenture, American Express, Coca-Cola, Colgate-Palmolive, Hewlett-Packard, and Panasonic.

Freezing the leak in its tracks
To contain this contamination, Japanese officials have proposed a frozen barrier, which essentially creates permafrost conditions. Ground freezing is a decades-old technique by which permafrost is artificially created. The technique is used at excavation sites in construction and in mining to contain groundwater in a variety of situations. (Here's an FAQ on the technique.) While the technique is fairly common, using it to contain nuclear contamination is a highly specialized application. The only frozen barrier technique that has been proven to contain nuclear contamination is in the U.S., according to Technology Review, but Japan's Tepco (Tokyo Electrical Power) has not contacted the firm or any related experts. This reality has left many questioning whether the frozen barrier - normally a viable option - will be conducted successfully, if not carried out by qualified and experienced experts. For more details on the situation and on frozen barriers, check out the original article in Technology Review.
Do you think the frozen barrier is a smart strategy?
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